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We believe in innovation - and we want to be in the forefront!


We have a humble take on life, but we are not afraid of being self-confident. We believe that we have the right and obligation to believe in ourselves. Because we do!

We are a creative and brave company, and we thrive on innovation. If we were a construction company, we would be building the tallest building in the world. We want to use our drive and give something back to the equestrian sport that we love and that has given us so much pleasure, fun and experience.

It all started fairly recent. We incorporated PS of Sweden AB in July of 2011, and since then so much has happened. Every product goes through a development phase of about 10 months on average. Every millimeter must be scrutinized, and even if the functionality is our top-most priority we never back down from our demands on design or quality. We let things take the time they need, because we want the product to be the best there is. While developing our products we have also established a vast network all over the world. We constantly work hard to achieve our goal of having representation in all the great equestrian nations of the world.

What do we mean by not being afraid? Well, in our minds everything is very easy. We kick off a process, conduct trials and errors, we try again, we cry, laugh and scratch our heads over intercultural negotiation differences. But we never lose our drive, even when we face big challenges. We like working with high ambitions. We ignore it when we hear "no...", "oh...", and "but, are you really..." along our path. We have stopped listening to negative opinions from outsiders. 

Right now we have put on our business sprinter shoes, and all we hear are our own voices telling us that we can!   


Company Information

PS of Sweden AB
Runebergsgatan 44
611 37 Nyköping

Phone: +46 155 - 48 07 55 (weekdays 9.00 am - 4.30 pm)
E-mail: support@psofsweden.se

Account number: 1368-03-15295
IBAN: SE61 1200 0000 0136 8031 5295

VAT-number: SE556859458301
Company organization number: 556859-4583





About us

PS of Sweden is the world leader in the design and production of anatomical bridles. We also offer a wide range of other innovative, unique products for riders and horses that are sold worldwide.

www.psofsweden.se and its responsible business Perfect Sit of Sweden AB is certified according to the requirements for the Certified E-Commerce established by the Council of E-commerce certification to promote safe and secure e commerce, and meets the following requirements per 2015-04-30:

  • The company is not in financial insolvency
  • No serious customer complaints are unresolved
  • The company / site has a privacy policy
  • The site encrypts sensitive payment information
  • Click to partake of the full report. If you believe the company does not live up to these requirements, you can also report it here.

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